Last Updated: July 2026
Effective Date: July 2026
1. Introduction
Acora Realty (“we,” “us,” “our,” or “Company”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://acorarealty.com/ (the “Website”) and use our real estate consultancy services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
2. Information We Collect
2.1 Information You Provide Directly
We collect information you voluntarily provide, including:
Through Contact Forms & Lead Generation Forms:
- Full name
- Email address
- Phone number / WhatsApp number
- City of interest
- Property preferences (budget, property type, BHK requirements, etc.)
- Investment timeline
- Any additional information you choose to share
Through Email & Direct Communication:
- Email content
- Phone call records
- Chat messages
- Site visit feedback
Through Account Creation (if applicable):
- Login credentials
- Personal identification details
- Property shortlist preferences
- Communication preferences
2.2 Information Collected Automatically
Website Usage Data:
- IP address
- Browser type and version
- Operating system
- Referring website
- Pages visited and time spent
- Clicks and interactions on the Website
- Device information (desktop, mobile, tablet)
Cookies & Tracking Technologies:
- Session cookies (temporary)
- Persistent cookies (longer-term tracking)
- Web beacons / pixels
- Analytics data (Google Analytics)
- Advertising tracking (Facebook Pixel, Google Ads)
3. How We Use Your Information
3.1 Primary Purposes
- Property Recommendations
- Understand your requirements and preferences
- Suggest relevant properties matching your needs
- Personalize your browsing experience
- Lead Follow-up & Sales
- Contact you via phone, WhatsApp, email about properties
- Send property updates and market insights
- Facilitate property viewings and site visits
- Process inquiries and requests
- Service Improvement
- Understand how you use our Website
- Improve Website functionality and user experience
- Analyze user behavior and preferences
- Communication & Support
- Respond to your inquiries and questions
- Send transactional messages (confirmations, receipts)
- Provide customer support
- Marketing & Promotions
- Send newsletters with new property listings
- Share market updates and insights
- Promotional offers (only if you’ve consented)
- Market research and surveys
- Legal & Compliance
- Comply with legal obligations
- Protect against fraud and security threats
- Resolve disputes and enforce agreements
3.2 Legitimate Basis for Processing
We process your personal data based on:
- Your consent (you provided information willingly)
- Contractual necessity (to provide real estate services)
- Legal obligation (regulatory requirements)
- Legitimate interests (improving services, fraud prevention)
4. Data Sharing & Disclosure
4.1 We Do NOT Sell Your Data
We do not sell or rent your personal information to third parties for their marketing purposes.
4.2 We MAY Share Your Data With
- Developers & Property Partners
- To arrange property viewings
- To send property-specific information
- Only with your implicit or explicit consent
- Service Providers
- Web hosting providers
- Analytics tools (Google Analytics)
- Email marketing platforms
- CRM systems
- Payment processors (if applicable)
- Customer support platforms
- Legal Requirements
- Government agencies or law enforcement
- Court orders or legal proceedings
- Regulatory authorities
- To comply with Indian laws (DPDP Act, Real Estate Regulation Act, etc.)
- Business Transfers
- In case of merger, acquisition, or sale of assets
- Your data will be subject to updated privacy terms
4.3 Third-Party Links
Our Website may contain links to third-party websites (developer sites, partner services). We are not responsible for their privacy practices. We encourage you to review their privacy policies before sharing information.
5. Cookies & Tracking Technologies
5.1 What Are Cookies?
Cookies are small files stored on your device that help us remember your preferences and analyze Website usage.
5.2 Types of Cookies We Use
| Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Website functionality, security | Session |
| Analytics Cookies | Google Analytics, user behavior tracking | 2 years |
| Marketing Cookies | Facebook Pixel, Google Ads, retargeting | Variable |
| Preference Cookies | Remember your choices and settings | 1 year |
5.3 Cookie Consent
When you first visit our Website, you’ll see a cookie consent banner. By continuing to use the Website, you consent to our cookie usage. You can manage cookie preferences through your browser settings or opt out of specific trackers.
5.4 Google Analytics
We use Google Analytics to understand Website traffic and user behavior. Google processes data according to their privacy policy. You can opt out using the Google Analytics Opt-out Browser Extension.
5.5 Facebook Pixel
We use Facebook Pixel to:
- Track conversions (form submissions, property inquiries)
- Build audiences for targeted advertising
- Retarget Website visitors
This helps us show relevant property ads to interested users.
6. Your Data Protection Rights
Under the Digital Personal Data Protection Act, 2023 (DPDP Act) and other Indian laws, you have the right to:
6.1 Right to Access
Request a copy of all personal data we hold about you.
6.2 Right to Correction
Request correction of inaccurate or incomplete information.
6.3 Right to Erasure (“Right to be Forgotten”)
Request deletion of your data, except where:
- Required by law
- Needed for ongoing services
- Fraud prevention or security
6.4 Right to Data Portability
Request your data in a machine-readable format.
6.5 Right to Withdraw Consent
You can withdraw consent for specific processing activities anytime. This won’t affect data already processed.
6.6 Right to Opt-Out of Marketing
You can unsubscribe from marketing emails anytime by:
- Clicking the “Unsubscribe” link in emails
- Replying “STOP” to WhatsApp messages
- Contacting us directly (see Section 10)
To Exercise Your Rights: Email us at privacy@propculture.in with:
- Your full name
- Email address
- Clear description of your request
- Proof of identity (if required)
We’ll respond within 30 days as per DPDP Act requirements.
7. Data Security
7.1 Security Measures
We implement industry-standard security measures to protect your data:
- SSL/HTTPS encryption for secure data transmission
- Secure servers with firewalls
- Access controls (only authorized personnel access data)
- Password protection for accounts
- Regular security audits and monitoring
7.2 Data Breach Notification
In the unlikely event of a data breach, we will:
- Notify affected individuals within 72 hours (as per DPDP Act)
- Inform relevant authorities where required
- Take corrective action immediately
7.3 Limitations
While we use best practices, no security system is 100% secure. We cannot guarantee absolute protection against unauthorized access.
8. Data Retention
8.1 How Long We Keep Your Data
| Data Type | Retention Period | Reason |
|---|---|---|
| Contact Information | 3-5 years | Lead follow-up, sales records |
| Property Preferences | Until you request deletion | Service personalization |
| Communication Records | 1-3 years | Dispute resolution, records |
| Cookies | As per cookie policy (see Section 5) | Analytics & marketing |
| Website Analytics | 26 months | User behavior analysis |
| Transaction Records | As per legal requirement | Tax & regulatory compliance |
8.2 Deletion
After the retention period, we’ll delete or anonymize your data unless we have a legal reason to retain it.
9. Children’s Privacy
Our Website and services are not intended for children under 13 years old. We do not knowingly collect information from children. If we discover we have collected data from a child under 13, we’ll delete it immediately.
Parents or guardians concerned about data collection can contact us (see Section 10).
10. Contact Us
If you have questions, concerns, or wish to exercise your data rights:
Email: privacy@propculture.in
Phone: +91 9607406090
Mailing Address:
Acora Realty
Viman Nagar, Pune – 411014
Maharashtra, India
Data Protection Officer (if applicable):
For formal complaints, you may contact our DPO at privacy@propculture.in.
Response Time: We aim to respond within 30 days.
11. Regulatory Compliance
11.1 DPDP Act, 2023
We comply with the Digital Personal Data Protection Act, 2023, including:
- Obtaining explicit consent before processing data
- Maintaining data security and privacy measures
- Respecting user rights (access, correction, erasure, portability)
- Notifying about data breaches within 72 hours
- Assigning a Grievance Officer for complaints
11.2 RERA (Real Estate Regulation Act)
As a real estate service provider, we comply with RERA requirements regarding:
- Transparent disclosure of property information
- Handling of consumer complaints
- Proper documentation and record-keeping
11.3 Telecom Commercial Communications Regulation
For WhatsApp and SMS communications, we comply with:
- TRAI regulations on commercial communications
- Do Not Call (DNC) registry requirements
- Consent-based messaging rules
12. International Data Transfers
Currently, we primarily operate within India. If we transfer your data internationally in the future, we’ll:
- Obtain explicit consent
- Ensure equivalent data protection standards
- Use standard contractual clauses where required
13. Third-Party Services
13.1 Services We Use
- Google Analytics – Website traffic analysis
- Google Ads – Advertising and remarketing
- Facebook Pixel – Conversion tracking and advertising
- Email Marketing Platforms – Newsletter delivery
- CRM Systems – Lead management
- Web Hosting Providers – Website infrastructure
Each service has its own privacy policy. We encourage you to review them.
13.2 Links to Other Websites
Our Website contains links to third-party sites. We’re not responsible for their privacy practices. Always review their privacy policies before sharing information.
14. Policy Updates
We may update this Privacy Policy periodically to reflect:
- Changes in our practices
- New legal requirements
- Technological advancements
Changes will be effective immediately upon posting. We’ll notify you of major changes via email if you’ve provided your email address.
Your continued use of the Website after updates means you accept the revised Privacy Policy.
15. Grievance Redressal
15.1 Internal Complaint Resolution
If you have concerns about our privacy practices:
- Contact us (see Section 10)
- We’ll investigate within 30 days
- We’ll provide a resolution within 45 days
15.2 Escalation
If you’re unsatisfied with our response, you can escalate to:
Digital Personal Data Protection Authority (DPDPA)
(Once established under DPDP Act, 2023)
Or file a complaint with relevant authorities in your state.
16. Additional Rights & Clarity
16.1 Automated Decision-Making
We do not use automated decision-making systems that significantly affect you (such as automated rejection of property inquiries).
16.2 Data Subject Rights Summary
- ✓ Right to know what data we collect
- ✓ Right to access your data
- ✓ Right to correct inaccurate data
- ✓ Right to delete your data
- ✓ Right to data portability
- ✓ Right to withdraw consent
- ✓ Right to lodge complaints
16.3 Consent Withdrawal
You can withdraw consent for specific processing anytime without affecting past processing.
17. Acknowledgment
By using our Website and providing your information, you acknowledge that you have read and understood this Privacy Policy and agree to our data collection and processing practices.
Questions? Contact us at privacy@propculture.in
This Privacy Policy is designed to comply with the Digital Personal Data Protection Act, 2023, and other applicable Indian laws.